Data Lets Electronic Arts Put Players First

Data Lets Electronic Arts Put Players First

On

EA’s game catalog includes several Star Wars titles, including “Galaxy of Heroes.” Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first. “We’re leveraging our data—we…

Conversion is Top Priority: Hubspot Report

Conversion is Top Priority: Hubspot Report

On

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report. Seventy percent of the over 6,000 respondents cited converting contacts and leads to customers as their number one priority, followed…

DMOZ Shut Down

DMOZ Shut Down

On

Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the…

New gTLDs are Like Used Cars

New gTLDs are Like Used Cars

On

There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version… Imagine registering a domain for $10, building a business on it, and then…

Disappearing Clicks

Disappearing Clicks

On

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools…

Google & Facebook Squeezing Out Partners

Google & Facebook Squeezing Out Partners

On

Sections Just Make Great Content… Search Engine Engineering Fear Ignore The Eye Candy, It’s Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb Partnerships “User” Friendly The Numbers Can’t Work Mobile Search Index Tracking…

Penguin 4.0 Update

Penguin 4.0 Update

On

On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being…

Brands Beat Generics

Brands Beat Generics

On

When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a…