When blogging, you’ll be introduced to several different marketing channels and I recommend you try them all. Different niches will have different platforms that generate a bulk of their traffic. I know from my experience, you’ll be focusing on the handful of very effective marketing channels like organic, social, and guest blogging, however, I always recommend bloggers to keep trying different ones. This ensures you have tried everything out there and haven’t left any stone unturned. Over the years, I’ve started several blogs, all in different niches, and have worked hard at generating traffic converting visitors into customers. My marketing has cost me thousands of dollars, but that’s the price you pay for finding out what provides you the highest ROI. During this process, I have learned how to organize everything from content writing, marketing, and statistics to make me more productive as time goes on.
Today, I would like to introduce two concepts to you that I apply into my blog marketing and you should make use of going forward. This will help you divide and label your marketing so you know going forward what works best for you.
These two concepts are Inside-Out Marketing and Outside-In Marketing. Let’s get started with Part 1, where we’ll explore the first factor: Inside-Out Marketing
With this type of marketing structure, you are working on elements you control directly related to your blog to attract visitors. The concept is pretty simple and involves tweaking your blog to perfection to attract the MOST audience possible. We all know how specific tweaks made on your blog can be the difference between a successful blog and one that performs adequately. By simply keeping an eye on specific elements when creating your blog, you can increase your marketing scope generating traffic. Here are some factors that reflect this concept:
On-page SEO – By adding the right keywords to your page, you can get indexed for “target” phrases and attract a specific audience. Some of the main elements are URL, title, description, and body. Google is a great marketing tool especially through its ability to provide enormous organic targeted traffic.
Landing Pages – An amazing source of continual traffic and can increase return visitors 2 times. Neil Patel has said the only reason he gets 100,000 blog visitors month is because of email follow-ups through subscribers. Landing pages can be hard to implement because it does take testing to find optimal conversion rate, but no one can underestimate the power of this marketing strategy.
High Quality Content – One of the best ways to market to your audience and build loyalty. If you can provide problem solving content to your readers then they’ll become loyal readers, always coming back for more. I suggest doing research before writing so you write about the type of content they want to read.
Analytics – I’ve included analytics to this marketing strategy because it is a code and data you pull from your blogs backend. Next, the data you learn can be a vital source of information, providing keyword queries, landing page data, geographical data and traffic referral data. However, you have to know how to use this information to tweak your blog to attract even more people. For example, geographic location is a great way to find out more about your audience and language. You can then tweak your content for them and make it easy for them to read in their main language. From referral traffic, you can learn where to focus more of your attention and what pages they are linking to, giving you better insight into the content you should be writing. Landing pages will tell you about popular pages and how organic traffic is helping through keyword distribution.
Heat Maps – Within Google Analytics and others tools, you can find “heat maps”, which is a breakdown of where people go on your website. However, it’s different than landing page because “heat maps” show you scrolling pattern and where they stay active longer. However, this information can be important for you as a blogger because it tells you where you can place most of your important information. For example, if I know people are spending MOST of their time in the right-sidebar section, then I’ll add banners, recent posts widgets, a “Like” box, and even “Popular” posts widget. This way, I can get more content in front of them quickly and effectively.
Wrapping It Up…
In the next part, you’ll learn how to use outside factors to market your blog effectively. Some of these factors are paid marketing, social media, guest blogging, and other popular sources.